Wellix.

Wellix · Subscription platform

Build your product. Grow recurring revenue.

Wellix connects payments, customer access and growth tools in one modular software platform. Grow your subscription business with less repeated engineering.

Discuss your productExplore the platform

Explore the business impact

Illustrative impact scenarios

Modelled examples. Your opportunity depends on your starting point and implementation.

+70%

Higher ROAS

2.0× → 3.4× return on ad spend

Wellix Predict
View assumptions: Wellix Predict

Business outcome. Evaluate acquisition decisions using customer value signals. This models a different acquisition outcome, not a model prediction or automatic campaign optimisation.

How Wellix helps. Predicted value, payback analysis and cohort evaluation can inform the client’s acquisition decisions. The client changes campaigns and evaluates the outcome.

Comparison: 2.0× → 3.4×. One month with $10,000 in advertising spend.

  • Ad spend and traffic cost stay fixed at $10,000 for the same measurement period.
  • Assume conversion increases by 25% and revenue per buyer by 36%: 1.25 × 1.36 = 1.70. These are inputs, not predictions.
  • Use the same attribution rules and revenue window: attributed revenue changes from $20,000 to $34,000.
  • ROAS = ad-attributed revenue ÷ ad spend. It is not ROI or profit.

Relative change = (scenario value − baseline) ÷ baseline × 100. Compare the same metric definition and the workload or population described below.

ROAS = ad-attributed revenue ÷ advertising spend. $20,000 → $34,000 revenue at $10,000 spend: 2.0× → 3.4×. Assumed conversion multiplier 1.25 × revenue-per-buyer multiplier 1.36 = 1.70. This is revenue, not profit or ROI.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Explore Wellix Predict

+25%

Higher purchase conversion

2.0% → 2.5% of visitors become customers

Wellix Monetize
View assumptions: Wellix Monetize

Business outcome. Convert more of the buying interest you already have. The scenario adds 50 purchases per month at the assumed traffic level.

How Wellix helps. Paywall and offer analysis, recommendation workflows and controlled experiments help the team evaluate purchase-surface changes.

Comparison: 2.0% → 2.5% (+0.5 percentage points). 10,000 visitors to one purchase surface per month.

  • Same eligible visitor mix, surface and conversion window.
  • Revenue per purchase stays at $100; the assumed conversion change must be tested.
  • Revenue is measured consistently after refunds and discounts and excludes pass-through taxes.

Relative change = (scenario value − baseline) ÷ baseline × 100. Percentage-point change = scenario rate − baseline rate. Compare the same metric definition and the workload or population described below.

10,000 visitors × (2.5% − 2%) × $100/purchase = +$5,000 revenue per month. 200 → 250 purchases. This is revenue, not profit.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Explore Wellix Monetize

−25%

Lower monthly churn

8% → 6% monthly customer churn

Wellix Behavior
View assumptions: Wellix Behavior

Business outcome. Keep more of the starting subscriber base. 40 additional subscribers remain at month end in this scenario.

How Wellix helps. Lapse analysis, retention context and intervention recommendations help product teams choose and measure retention actions.

Comparison: 8% → 6% (−2 percentage points). 2,000 active paying subscribers at the start of the month.

  • Customer churn is lost customers divided by the starting active customer base.
  • Same cohort and month; exclude new customers from the retained-base comparison.
  • Assume a $30 monthly subscription and that those 40 customers remain paying in the next billing period.
  • No annualisation or further retention is assumed.

Relative change = (scenario value − baseline) ÷ baseline × 100. Percentage-point change = scenario rate − baseline rate. Compare the same metric definition and the workload or population described below.

2,000 starting subscribers × (8% − 6%) = 40 additional subscribers retained. 40 × $30 = +$1,200 next-period revenue, not profit. No multiplication by 12.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Explore Wellix Behavior

−40%

Less development effort

80 → 48 hours for a comparable core development task

Application Runtime & APIs
View assumptions: Application Runtime & APIs

Business outcome. Put more engineering time into your product. 32 hours become available for product-specific work in this example.

How Wellix helps. Shared application primitives, request validation, API response conventions and configuration provide building blocks for repeated engineering work.

Comparison: 80 hours → 48 hours. One comparable package of application foundations.

  • Same application requirements, acceptance criteria and engineer experience.
  • Compare total engineering effort, including integration and verification, not calendar time.

Relative change = (scenario value − baseline) ÷ baseline × 100. Compare the same metric definition and the workload or population described below.

(80 − 48) hours × 1 task × $40/hour. This values released working time; it is not a cash saving or profit. No reduction in staffing or vendor expenditure is assumed.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Explore Application Runtime & APIs

Independent examples, not a combined customer result.

Start with the challenge that matters.

For teams launching a subscription product, improving an existing app or connecting a portfolio of products.

Get a new product to market

Give your team a common foundation for sign-in, payments and product access, so it can spend more time on the features that make your product different.

Build your foundation

Turn purchases into a connected experience

Carry customers from web checkout into the app, connect subscriptions to access, and bring offers into the same customer journey.

Connect your customer journey

Make better growth decisions

Connect customer behaviour to revenue. Use that context to investigate retention, evaluate offers and decide what to test next.

Explore revenue and growth tools

The products behind the possibilities.

Start with the business task that matters. Each platform area connects a useful capability to a measurable change.

Illustrative impact scenarios

Modelled examples. Your opportunity depends on your starting point and implementation.

Platform Foundation

Free engineering time for the features that make your product different, using reusable application foundations.

−40%

Development effort

80 → 48 hours for a comparable core development task

Explore Platform Foundation
View assumptions: Application Runtime & APIs

Business outcome. Put more engineering time into your product. 32 hours become available for product-specific work in this example.

How Wellix helps. Shared application primitives, request validation, API response conventions and configuration provide building blocks for repeated engineering work.

Comparison: 80 hours → 48 hours. One comparable package of application foundations.

  • Same application requirements, acceptance criteria and engineer experience.
  • Compare total engineering effort, including integration and verification, not calendar time.

Relative change = (scenario value − baseline) ÷ baseline × 100. Compare the same metric definition and the workload or population described below.

(80 − 48) hours × 1 task × $40/hour. This values released working time; it is not a cash saving or profit. No reduction in staffing or vendor expenditure is assumed.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Another metric in this area. p95 response time: 400 ms → 280 ms. View this service and its assumptions.

Explore Application Runtime & APIs

Commerce

Help more web buyers start using your app by carrying purchase and account context into their next step.

+25%

Web-buyer app activation

60% → 75% of web buyers complete app activation

Explore Commerce
View assumptions: Web-to-App Handoff

Business outcome. Help web buyers complete app activation. 150 more existing buyers activate in the app; activation is not counted as another purchase.

How Wellix helps. Purchase context, funnel login links and identity handoff connect the web checkout to the application journey.

Comparison: 60% → 75% (+15 percentage points). 1,000 web buyers observed for seven days after purchase.

  • Same buyer cohort, acquisition mix, app version and seven-day activation window.
  • Define activation as signed-in access to the purchased product in both cases.

Relative change = (scenario value − baseline) ÷ baseline × 100. Percentage-point change = scenario rate − baseline rate. Compare the same metric definition and the workload or population described below.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Another metric in this area. Payment investigation effort: 30 minutes → 12 minutes. View this service and its assumptions.

Explore Web-to-App Handoff

Identity

Help more users finish registration with connected sign-in and account flows.

+15%

Registration completion

60% → 69% of users who start registration complete it

Explore Identity
View assumptions: Authentication & Sign-in

Business outcome. Help more people finish registration. 90 more people finish registration; no purchase conversion is assumed.

How Wellix helps. Magic-link state, external credential links and Google and Apple claim validation support the sign-in journey.

Comparison: 60% → 69% (+9 percentage points). 1,000 people who start registration, observed for 24 hours.

  • Same acquisition mix, registration requirements and observation window.
  • Count a completed, verified account once per registration starter.

Relative change = (scenario value − baseline) ÷ baseline × 100. Percentage-point change = scenario rate − baseline rate. Compare the same metric definition and the workload or population described below.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Another metric in this area. Unwanted repeat sign-ins: 50 → 30. View this service and its assumptions.

Explore Authentication & Sign-in

Operations & Engagement

Reduce manual handling of routine operational tasks with job inspection and recovery tools.

−67%

Batch handling time

90 → 30 minutes per comparable batch of tasks

Explore Operations & Engagement
View assumptions: Operator Workflows & Job Recovery

Business outcome. Clear operational work with less manual handling. One operator hour is released per equivalent batch.

How Wellix helps. Bulk run records, operator introspection, queue inspection and targeted retries support focused recovery work.

Comparison: 90 minutes → 30 minutes. One comparable batch of operational tasks.

The headline percentage is rounded to the nearest whole percent.

  • Same number and mix of tasks, failure types and required completion checks.
  • Measure hands-on operator effort, excluding automated execution wait time.

Relative change = (scenario value − baseline) ÷ baseline × 100. Compare the same metric definition and the workload or population described below.

(90 − 30) minutes ÷ 60 × 1 task × $40/hour. This values released working time; it is not a cash saving or profit. No reduction in staffing or vendor expenditure is assumed.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Another metric in this area. Incident detection time: 30 minutes → 10 minutes. View this service and its assumptions.

Explore Operator Workflows & Job Recovery

Data & Intelligence

Use customer-value signals to inform acquisition decisions and understand revenue in relation to advertising spend.

+70%

ROAS

2.0× → 3.4× at the same advertising budget

Explore Data & Intelligence
View assumptions: Wellix Predict

Business outcome. Evaluate acquisition decisions using customer value signals. This models a different acquisition outcome, not a model prediction or automatic campaign optimisation.

How Wellix helps. Predicted value, payback analysis and cohort evaluation can inform the client’s acquisition decisions. The client changes campaigns and evaluates the outcome.

Comparison: 2.0× → 3.4×. One month with $10,000 in advertising spend.

  • Ad spend and traffic cost stay fixed at $10,000 for the same measurement period.
  • Assume conversion increases by 25% and revenue per buyer by 36%: 1.25 × 1.36 = 1.70. These are inputs, not predictions.
  • Use the same attribution rules and revenue window: attributed revenue changes from $20,000 to $34,000.
  • ROAS = ad-attributed revenue ÷ ad spend. It is not ROI or profit.

Relative change = (scenario value − baseline) ÷ baseline × 100. Compare the same metric definition and the workload or population described below.

ROAS = ad-attributed revenue ÷ advertising spend. $20,000 → $34,000 revenue at $10,000 spend: 2.0× → 3.4×. Assumed conversion multiplier 1.25 × revenue-per-buyer multiplier 1.36 = 1.70. This is revenue, not profit or ROI.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Another metric in this area. Purchase conversion: 2.0% → 2.5%. View this service and its assumptions.

Explore Wellix Predict

Accelerators

Prepare more variants to test at a comparable budget, using the same quality and acceptance criteria.

2.5×

Accepted creative variants

10 → 25 accepted variants at a comparable budget

Explore Accelerators
View assumptions: Wellix Creative

Business outcome. Prepare more usable creative options within a fixed budget. 15 more accepted variants give the team more options to test; advertising performance is not inferred.

How Wellix helps. Creative-generation workflows and scoring can support preparing and evaluating variants.

Comparison: 10 → 25. The same production budget, brief and review period.

  • Same production budget, formats, originality requirements and acceptance criteria.
  • Count only accepted variants; include human review, rework and tool costs in the fixed budget.

Relative change = (scenario value − baseline) ÷ baseline × 100. Compare the same metric definition and the workload or population described below.

The output multiplier is 25 ÷ 10 = 2.5×, at the same budget and acceptance criteria.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Another metric in this area. Localisation processing effort: 10 hours → 4 hours. View this service and its assumptions.

Explore Wellix Creative

What a conversion improvement could mean for your business

Illustrative impact scenarios

Modelled examples. Your opportunity depends on your starting point and implementation.

Monthly visitors
10,000
Purchase conversion
2.0% → 2.5%
Average revenue per purchase
$100
Purchases per month
200 → 250

+$5,000

Additional monthly revenue

50 more purchases at $100 each.

Revenue, not profit.

Calculate your opportunity
View assumptions: Wellix Monetize

Business outcome. Convert more of the buying interest you already have. The scenario adds 50 purchases per month at the assumed traffic level.

How Wellix helps. Paywall and offer analysis, recommendation workflows and controlled experiments help the team evaluate purchase-surface changes.

Comparison: 2.0% → 2.5% (+0.5 percentage points). 10,000 visitors to one purchase surface per month.

  • Same eligible visitor mix, surface and conversion window.
  • Revenue per purchase stays at $100; the assumed conversion change must be tested.
  • Revenue is measured consistently after refunds and discounts and excludes pass-through taxes.

Relative change = (scenario value − baseline) ÷ baseline × 100. Percentage-point change = scenario rate − baseline rate. Compare the same metric definition and the workload or population described below.

10,000 visitors × (2.5% − 2%) × $100/purchase = +$5,000 revenue per month. 200 → 250 purchases. This is revenue, not profit.

The inputs are illustrative assumptions, not measured results or a forecast. Effects on the same purchases, subscribers or tasks must not be added together.

Explore Wellix Monetize

Software that works with your product.

Use Wellix through hosted services and APIs, licensed runtime components or product templates. The software fits around your application, providers and engineering workflow.

See how the platform fits together

What do you want your product to do next?

Tell us about your subscription business and the challenge you want to solve. We will discuss the Wellix capabilities that fit.

Discuss your product